Content ROI Calculator
AI made content
easier to produce.That's why quality
matters more than ever.
The companies building content infrastructure today are the ones that will be visible tomorrow.
Every company now has access to AI writing tools. Content production has never been faster or cheaper. That's a good thing. But it also means there's more content competing for the same search results than ever before.
Google has responded by raising the bar. What ranks now is depth, semantic coverage, genuine expertise, and structured value. And there's a new layer: AI assistants like ChatGPT, Perplexity, and Gemini now recommend products and services based on the same kind of authoritative, well-structured content.
That's the opportunity. One investment in quality content gets you discovered in two places: search engines and AI assistants. Companies that build this infrastructure now are the ones building lasting visibility across both channels. We'd love to help you be one of them.
The numbers behind the opportunity
Calculate your content ROI
Adjust the sliders to match your situation. All numbers update in real time.
typical stack: $400–$850/mo
Your results at a glance
You spend today
$6,700
per month
With Contentship
$766
per month
You save
$5,934
per month
12-mo output
96 articles
publish-ready content assets
How we calculate these numbers
What content actually costs you today
Your estimate. Most teams underestimate by 40–60% because tool costs, management overhead, and internal coordination time aren't tracked per article.
Writing cost
$1,600
8 articles x $200
SEO tools
$500
Ahrefs, Surfer, Frase, etc.
Internal labor
$4,600
8 articles x 11.5h x $50/h
True cost per article
$838
Including all hidden costs
Total monthly spend
$6,700
Writing + tools + internal labor
With Contentship
One price per Content Unit. Strategy, research, production, optimization, QA, and delivery are handled by the system. No writer management, no revision rounds, no CMS formatting. Social and newsletter distribution formats included.
Recommended plan
Content Operations
Effective rate: $96 per Content Unit
Every unit includes
SERP research & competitor analysis
Strategy & intent mapping
Optimization & quality validation
Distribution formats
Need higher quality for competitive SERPs? See Authority Operations →
Monthly savings
$5,934
vs. your current approach
Annual savings
$71,208
Over 12 months
Per-article savings
$742
$838 today vs. $96 with Contentship
What's included in every Content Unit
The full tool stack for ranking content
SEO tools ($496/mo) + AI assistants ($149/mo if you use them all). Contentship covers the production tools. Here's the full picture.
What 12 months of Contentship produces
These are the deliverables we commit to. What happens after publication (rankings, traffic, revenue) depends on your niche, domain, competition, and many factors outside anyone's control.
12-month investment
$9,192
$766/mo x 12
Content assets produced
96
Optimized, publish-ready articles
Cost per Content Unit
$96
Research, writing, optimization, QA included
Every one of those 96 articles includes
+ 7 more components per unit. Every article is publish-ready with metadata, images, and distribution formats.
Why Teams treat Content as an Investment
Content behaves differently from paid advertising. And today it reaches more than just Google.
Paid advertising
One channel per budget line. Stops when you stop paying.
Google Ads, now ChatGPT Ads, and more platforms coming. Each requires a separate budget.
Content production
One investment. Two discovery channels. Compounds over time.
The same article ranks in Google and gets cited by ChatGPT, Perplexity, and Gemini. Two rabbits, one shot.
Every article you publish is an asset that works across multiple discovery surfaces. It ranks in Google search, and it gets picked up by AI assistants that recommend products and services to millions of users daily. Unlike ads, the value does not disappear when you pause spending, and it does not fragment across platforms.
Of course, nothing is guaranteed. Rankings depend on your niche, competition, domain authority, and how search engines evolve. AI citation depends on content structure, authority, and how each model weighs sources. But the compounding principle across both channels is why content remains one of the strongest long-term investments in B2B.
See how it works for your business
Every Content Unit is a long-lasting asset, not a one-time expense. Let's talk about what systematic content production could look like for your team.
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